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Category: News

Is Elemis Cruelty-Free In 2022?

Elemis is a luxury skincare brand known for their commitment to skin wellness and clinically-tested skincare results. The beauty brand…

Farmacy and Ouai to be Acquired by Proctor and Gamble – Another Non-Cruelty Free Parent Company

Farmacy and Ouai are two cruelty-free brands at Sephora and Ouai is also at Ulta since 2020. Farmacy is a…

Is Florence By Mills Cruelty-Free?

Hey friends! It’s been awhile since I made a new post. If you have been following on Instagram, you know…

China to end pre-market animal testing in 2021

Updated 7/10/2020 Animal testing is completely banned in Europe and Australia, and the United States is working on it, with…

Suave Now PETA-certified – Are They Truly Cruelty-Free?

Today, on February 12, 2020, Unilever announced that Suave is now PETA certified cruelty-free (source). What does that mean exactly?…

Hello Products Acquired By Colgate, Another Non-cruelty-free Parent Company

On January 23, Colgate announced that is has acquired brand Hello Products, one of the fastest-growing drugstore oral care brands.…

Charlotte Tilbury: Officially No Longer Cruelty-Free

Updated 1/22/2020 UPDATE – After several back and forth conversations, Charlotte Tilbury responded with the following statement. This statement was…

Which MLM Companies Are 100% Cruelty-Free?

Multi-Level Marketing, or network marketing, has become one of the top-performing strategies for the sale of products or services since…

Shiseido to acquire Drunk Elephant – What this means for the cruelty-free community

Shiseido Company announced today that they have signed an agreement to acquire clean skincare brand Drunk Elephant, a leading and…

Indie Brand Drunk Elephant to Sell In China – Are They Still Cruelty-Free?

This article has since been updated. Drunk Elephant has been acquired by cruel parent company Shiseido and is no longer…