Updated 10/8/2024
This list has been updated for 2024! There are currently three cruelty-free organizations that can certify brands to obtain official cruelty-free status: PETA, Leaping Bunny, and Choose Cruelty-Free. Since gaining a cruelty-free certification is optional, not all brands go through the process to obtain it. Unfortunately, this is how a lot of cruelty-free companies fall through the cracks and not many people know they are cruelty-free. In addition to that, the cruelty-free certifications mentioned above also does not cover the same grounds. They are three different organizations with different ideas of what “cruelty-free” really means. This requires us to do our own research and sometimes go to the brand directly to ask them about their cruelty-free policy to see if it aligns with our specific views on cruelty-free.
So I have done just that, researched companies to find out their cruelty-free policies. Since the cruelty-free market demand is rising, many companies have also started to post this information on their websites, specifically on their FAQ pages, since cruelty-free policy has become a popular inquiry.
This list includes beauty brands that are cruelty-free and meet ALL of the following criteria:
- They do not test on animals during any part of production
- They do not order materials from any third party vendor who tests on animals
- They do not have third parties test their products on animals on their behalf
- They do not sell their products in countries that require animal testing (i.e. mainland China)
- They are not owned by a parent company who tests on animals
Below is an A-Z list of 100% cruelty-free beauty brands. Many of these brands offer vegan products as well, and I have listed which brands are 100% vegan.
Want to search this list?
Press Ctrl + F on Windows or Command + F on a Mac to open a search box. Type in the brand name you wish to find and hit “Enter”. If the brand is listed, your browser should scroll to it automatically.
I hope you find this list helpful when choosing your beauty products.
- 100% Pure *100% Vegan
- 14e Cosmetics *100% Vegan
- A True *100% Vegan
- Abbott NYC Fragrance
- Acure Organics *100% Vegan
- Adorable Baby By Loving Naturals *100% Vegan
- Adorn Cosmetics *100% Vegan
- Addicted to Me Cosmetics *100% Vegan
- Aether Beauty *100% Vegan
- Afterglow Cosmetics
- AG Hair
- Alba Botanica
- Alima Pure
- Alpyn Beauty *100% Vegan
- Amika
- Anastasia Beverly Hills
- Andalou Naturals
- Annabelle *100% Vegan
- Anointment Natural Skin Care Inc *100% Vegan
- Antonym Cosmetics
- Ardell *100% Vegan
- Ardency Inn
- Aromi *100% Vegan
- Au Naturale Cosmetics *100% Vegan
- Aquis
- Australis
- Axiology
- basd *100% Vegan
- Babo Botanicals
- Badger Balm
- Bare Republic
- Barry M
- Beauty Without Cruelty *100% Vegan
- Beautyblender
- BeautyBio
- Bellapierre
- Benecos
- Benton
- Besame Cosmetics
- Black Moon Cosmetics *100% Vegan
- Bio Ionic
- BioClarity *100% Vegan
- Biossance
- Black Moon Cosmetics *100% Vegan
- Blinc
- Bliss – (You can find a list of their vegan products here.)
- Brandless
- Briogeo
- Buddy Scrub *100% Vegan
- Butter London
- By Wishtrend
- C.O Bigelow *100% Vegan
- California Baby
- California Pure Naturals
- Cake Beauty *100% Vegan
- Cate McNabb
- Catrice
- CBDent
- Chi Chi Cosmetics
- Chick Cosmetics
- China Glaze
- Ciaté London
- Clean Skin Club *100% Vegan (Use code FREETHEBUNNIES for 20% off!)
- Coloured Raine
- Colourpop
- COOLA
- Conair
- Cosrx
- Cover FX *100% Vegan
- David’s Toothpaste
- Dear, Klairs
- DefineMe Fragrance *100% Vegan (Use code FREETHEBUNNIES10 for 10% off!)
- Delectable *100% Vegan
- Derma E *100% Vegan
- Desert Essence *100% Vegan
- Deborah Lippmann
- DevaCurl
- Dimension Nails *100% Vegan
- Dose of Colors
- Dr. Bronners
- Dr. Hauschka
- Dr. Zenovia
- Drybar
- DuWop
- Earth’s Beauty
- Earth Harbor *100% Vegan
- EcoTools *100% Vegan
- Ecco Bella
- Edward Bess
- Elate Cosmetics *100% Vegan
- e.l.f. *100% Vegan
- Ella + Mila
- Elixery *100% Vegan
- Ellis Faas
- EM Cosmetics
- Emani *100% Vegan
- EOS
- Ethique
- Essence Cosmetics
- Eva NYC
- Every Man Jack
- Everyday Minerals *100% Vegan
- Eylure
- Face Atelier
- Fairy Girl *100% Vegan
- Four Sigmatic
- FARSÁLI – 100% vegan
- Fiona Stiles
- Fior Minerals *100% Vegan
- Fitglow *100% Vegan
- Florence by Mills *100% Vegan
- Flower Beauty
- Foreo
- Formula 10.0.06
- Fourth Ray Beauty *100% Vegan
- Frank Body
- Friendly Soap
- Function of Beauty *100% Vegan
- Furless *100% Vegan
- Gabriel Cosmetics *100% Vegan
- Giovanni
- Glo Skin Beauty
- Glossier
- Glow Recipe Skincare – (For a vegan product list, click here.)
- Green Goo
- H2O Plus
- Hairitage by Mindy
- Hello Toothpaste (Now owned by non-cruelty-free parent company Colgate)
- Hempz
- Herbivore Botanicals
- Hip Chic
- House of Lashes
- Honey Bee Gardens
- Human+Kind
- Hush+Dotti
- HUM Nutrition
- Hynt Beauty
- I Am Selfcare
- I Heart Revolution
- ILIA Beauty
- Inika *100% Vegan
- Indie Lee
- Jack Black
- Japonesque
- Jelly Pong Pong *100% Vegan
- Jeffree Star Cosmetics
- Jordana
- Josie Maran
- Jouer Cosmetics
- Juice Beauty *100% Vegetarian
- Julep
- Karity
- Kora Organics
- Kopari
- KORRES
- Kosas (For a list of their vegan products, click here)
- LA Girl
- L’ange
- La Bloom Beauty
- Lani
- Lanolips
- Laura Geller
- Lavanilla
- LAW Beauty Essentials
- Lit Cosmetics
- Lisse
- Lime Crime *100% Vegan
- Little Barn Apothecary *100% Vegan
- Live Love Polish *100% Vegan
- L.O.C.K Color
- Londontown USA *100% Vegan (Use code FREETHEBUNNIES for 25% off)
- Loving Tan
- LUSH *100% Vegetarian
- LXMI*100% Vegan
- Mad Hippie
- Maelove Skincare
- Makeup Eraser *100% Vegan
- Mario Badescu
- Moon Juice
- Makeup Geek
- Makeup Revolution
- Manic Panic
- Marcelle
- Melt Cosmetics
- Merle Norman *100% Vegetarian
- Milani
- Mineral Fusion
- MOTD Cosmetics *100% Vegan (Use code FREETHEBUNNIESLIFE for 15% off)
- Moonlit Skincare *100% Vegan
- Morphe
- Nanshy *100% Vegan
- Nad’s Natural
- Not Your Mother’s
- Natasha Denona
- NCLA *100% Vegan
- Nelson J Beverly Hills
- Nip+Fab
- Obsessive Compulsive Cosmetics *100% Vegan
- Odylique *100% Vegan
- OFRA Cosmetics *100% Vegan
- ORLY
- Osea Malibu
- Perricone MD
- Pacifica *100% Vegan
- Painted Earth
- Parissa
- Paul Mitchell
- Perfekt
- Pixi by Petra
- Platinum Skincare
- Pravana
- Preserve
- PUR Cosmetics
- Pure Anada
- Purito
- PINROSE *100% Vegan
- Reverie*100% Vegan
- R+Co
- R:ep *100% Vegan
- Raw Elements
- RCMA
- Raw Sugar
- Real Her
- Real Purity
- Real Techniques *100% Vegan
- Red Apple Lipstick *100% Vegan
- Revolution PRO
- Revolution Skincare
- Rituel De Fille
- Rodial
- Romer Skincare
- Rouge Bunny Rouge
- rms beauty
- Rosebud Perfume Co.
- Skylar *100% Vegan
- Salt Way Botanicals
- SeaCalm Skin
- Sappho *100% Vegan
- {save} Skincare
- Sienna Byron Bay *100% Vegan
- Sea Calm Skin
- Seaweed Bath Company
- Silk Naturals
- Skin&Co
- Skyn Iceland *100% Vegan
- Smith & Cult
- Sonia Kashuk
- Soo’AE
- SpaRitual *100% Vegan
- St. Tropica *100% Vegan
- Stargazer
- Stellar Beauty
- Stila
- Strivectin
- Sukin Skincare
- Sugar Venom *100% Vegan
- Sugarpill
- Sun Bum/Baby Bum
- Suntegrity *100% Vegan
- Superdrug *100% Vegan
- Suva Beauty
- Sunday Riley
- Supergoop!
- T3
- Tangle Teezer
- Tata Harper
- Thayers
- theBalm
- The Better Skin Co *100% Vegan
- The Body Shop *100% Vegetarian
- Thinkbaby *100% Vegan
- The 7 Virtues *100% Vegan
- Thrive Causemetics *100% Vegan
- Tower28 Beauty *100% Vegan
- Tree Hut
- Trestique
- Trish McEvoy
- Trilogy
- Truly Organic *100% Vegan
- Trust Fund Beauty *100% Vegan
- Tula
- Ulta Beauty
- Urban Oreganics *100% Vegan
- Undone Beauty
- Vapour Organic Beauty
- Velvet Report *100% Vegan
- Vegamour *100% Vegan (Use code FREETHEBUNNIES for 20% off all Vegamour products!)
- Versed
- Veorganics
- Volition Beauty
- Virtue Labs
- W3ll People
- Wander Beauty
- Whish Beauty
- Willing Beauty
- WithMy *100% Vegan
- Woodwick
- Woosh Beauty
- Wow You! Beauty
- Wunder2/ WunderBrow *100% Vegan
- Wet Brush
- Yankee Candle
- Yes to
- Youngblood *100% Vegan
- Youth to the People *100% Vegan
- Zoella
- Zoeva
- Zoya
- Zoreya Cosmetics *100% Vegan (Use code STEPH10 for 10% off)
- Zuii Organic
- ZuZu Luxe *100% Vegan
If you enjoyed this list and if it was helpful for you, be sure to leave a comment below. There were definitely a few cruelty-free brands that I had no idea about before creating this list, which I am super excited to try! Which brands are you most excited about? For a list of brands to AVOID, follow the link here.
Thank you for choosing vegan and cruelty-free. 🙂 Remember: having a vegan, cruelty-free beauty routine, while a small change in your everyday life, can have the largest impact on the world around us.
Be sure to follow us on Facebook, Instagram and Pinterest as well us subscribe to our newsletter for the latest cruelty-free beauty updates.
XO, Stephanie
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Absolutely! Hi Stephanie, thank you so much for this comprehensive list! It’s amazing to see so many cruelty-free options all in one place. I appreciate the effort you’ve put into researching these brands and their policies. It’s so important to know where our beauty products come from and how they’re made. I can’t wait to explore some of these brands I’ve never heard of before. Your dedication to promoting cruelty-free beauty is truly inspiring. Keep up the fantastic work!
This is top-notch! I wonder how much effort and time you have spent to come up with these informative posts. Should you be interested in generating more ideas about SEO, take a look at my website Webemail24
How about Cerave?
Hi Stephanie!! I love this list! Thank you for making our lives easier and doing all this research for us. My favorite website for cruelty-free lifestyle products is https://nottodiefor.us (they have tons of vegan bath and body products). Keep up the good work, I love the blog!
how about Weleda and Dr Hauschka?
Hey, what about Cerave?
Great Blog! How can you add your brand to this list please Stephanie? We’d love to be involved <3
Hi Stephanie
Thank you for all this information
I have probably missed this staring me in the face !! but which list would Mark’s &Spencer (M&S) be – they have vegan products with the leaping bunny? Thanks
is Florence by Mills cruelty free ?
Is Rael Beauty’s skincare cruelty-free?
Wonderful blog is addressing about the cruelty free brands. Here the tips and tricks for addressing such are mentioned. Such content must be made more and more available. Thank you for this article!! This is really very informative.Come across Advanceddermacare.co.nz and hope you can visit this too to get more information.
I recently checked online about Elemis skincare. I read where the brand is now sold in China. Is that true?
I am in communication with Elemis to determine if this still is or was ever true. Stay tuned!
Thank you so much for posting this. I’m going to share it around as well. I was very happy to see that the brand I’ve been using for years now (Chi Chi) is cruelty free so I am definitely going to keep buying from them :). Once again thank you, let’s put an end to animal testing and cruelty!!!!
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Hi, thanks for all the good info.
I noticed Alba Botanica is on your cruelty free list & they’re owned by Hain Celestial, which also owns Jason, Queen Helene, & Avalon.. just wondered why you didn’t include those as well?
And I believe Renpure would qualify for the cruelty free list if you want to check them out. Take care 😊
MooGoo, an Australian brand, is cruelty-free, no testing brand too as far as I know 🙂
I’ve completely switched from Drunk Elephant to MooGoo, as they also have lots of nice (and natural) actives, moisturisers, ect. They even have a natural makeup line (Dusty Girls).
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I love these lists they are SO helpful. Especially the ones to avoid with the parent company listed there! Great job. Where do you stand on Dove and Schmidts?
These brands are owned by testing parent company, making them not cruelty free
I’ve been cruelty-free for almost 30yrs, when just a handful of cruelty-free beauty and hair products were available, and only at health food stores. I know the movement has been growing for quite awhile, but it truly warmed my heart to scroll through your extensive list. Excellent job!!! Unlike Michael, I am SO glad you excluded any brands owned by a larger company that still tests on animals. It saddens me to see cruelty-free labels plastered around the big cosmetics stores knowing that many people are being totally deceived.
Nice comprehensive list. I’m glad to see some of my favorite brands listed! Do you have a similar list that includes country of manufacture? I was surprised to receive some Laura Geller products (holiday edition) manufactured in China. Thanks!
I do not but it’s something I can work on! Fortunately, there are no animal testing requirements for products *made* in China, only if they are sold in China. 🙂
Hi Stephanie, I just wanted to thank you for making these lists and doing all of the extensive research on each and every brand. I find your explanations very informative. It is amazing that you included all three of the cruelty free organizations in detail so us as shoppers can understand what those little logos mean and we can make better decisions on which brands to purchase. THANK YOU FOR YOUR SUPPORT AND EFFORT TO HELP END ANIMAL TESTING!!!!!!
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I was wondering about Pureology hair products. Do you know if they are cruelty free?
Pureology is on the BRANDS TO AVOID list because they are owned by L’Oreal, a parent company that tests on animals. They are not 100% cruelty-free per the Free The Bunnies standards.
My daughter found a product line called Florence by Mills and I would like to verify if it is cruelty free. I’m finding some info online saying it is but would like to make sure.
I have tried reaching out a few times and did not get a response from their team. If I hear back from them, I will update my lists!
Hi! Michael Todd Beauty is cruelty free, not owned by a parent company, and your article from 2016 has it listed as cruelty free!
Is Stila a 100% CF brand?
Yes, Stila is 100% cruelty-free and has recently been added to the CF brands list!
Any thoughts on Mad Hippie?
They are 100% cruelty-free and you should see them on the list! 🙂
what about Reviva Labs?
What about Lemongrass Spa?
Are Foreo still cruelty free or are they now selling their skincare in China as well as the devices? They are no longer on other cruelty free lists.
I thought Sukin was a good choice?
I just received verification yesterday that Sukin is 100% cruelty-free. They have been added to the list.
I was wondering if Lily Aldridge perfumes are cruelty free and vegan. I see the bottles are plastic free and she does say the fragrance is natural, but there isn’t much out there on current testing. I’d assume they are cruelty free, but it shouldn’t be so complicated to find out. Unless I am looking in the wrong places:)
I have not been able to verify that Lily Aldridge perfumes are cruelty-free.
They did respond to my email with:
Hi Galia,
Products are cruelty free and vegan.
Thank you,
Best Regards
Customer Service Team
Now I need to ask them if all ingredients are and if there is third party testing. It will be much easier if they state that on their website.
will you be adding Covergirl to your list? They are leaping bunny certified.
Covergirl is owned by a parent company that tests on animals, so unfortunately they are not Free The Bunnies approved. The FTB standard is that the parent company shall also be cruelty-free so that the brand has absolutely no ties to cruel animal testing.
Yes, that makes sense. Thanks for the reply. I just wondered if it was just another ‘grey’ area, as with the brands that don’t test, but are owned by companies that test. In that case I wouldn’t use them. But if the ingredients issue is something that is accepted, then I guess Soap & Glory are okay to use! Thanks
I have confirmed with Boots, the parent company, that Boots and Soap & Glory ensure that their ingredient suppliers are not currently testing on animals. Soap and Glory and Boots are both 100% cruelty-free. You can find full details on this blog post: https://www.freethebunnies.com/boots-companys-cruelty-free-status-and-its-acquired-brands/
Hi, I note that Soap and Glory are on the list, however in their text about whether they test on animals, they do suggest that they can’t vouch for any of their ingredients. Is this normal? I’m a little at odds as to whether should use them or not. They’re pretty detailed and transparent, and their summary is this… “At Soap & Glory, we absolutely do not test our formulations on animals, however we can’t say that each and every ingredient that goes into them has not, at some point historically, been cleared for human use, by animal testing.” Is this pretty much across the board for all brands that are cruelty free?
Joanne, this may be true for a lot of cruelty-free brands. SO many ingredients have been tested on animals in the past to be classified as safe, and there’s no way to reverse that. If the brand is not *currently* testing on animals in any way, it is a cruelty-free brand. An easy example is L’Oreal. They currently test on animals, but if they stop and become Leaping Bunny certified, they would then be cruelty-free going forward. I hope that makes sense!
Hi bit confused about nip and fab. I read one artical and it left unsure if was cruelty free but just seen it in your list please help.
Nip + Fab is cruelty-free.
Is Florence by mills Cruelty-Free? I can’t find any information on them. Thanks
Have you looked at Kora Organics by Miranda Kerr? Just curious about your opinion on the brand.
Kora Organics is 100% cruelty-free. I have added them to the list!
E nature and Medik8? Please say that they’re ok to be on this list???
And thank you for this list and also the one with not cruelty free brands, makes shopping so much easier!
Hi Hanna,
I’m so happy that I can make shopping cruelty-free easier for you! Yes, I have confirmed that E Nature is 100% cruelty-free and they have been added to the list. I have not been able to confirm if Medik8 is 100% cruelty-free at this time. I will let you know if I get more information from them. Thank you for choosing cruelty-free!
That’s great news! I have a few more brands for you to double check and hopefully ad to the list. I hope that’s ok? It’s just so easy when it’s all in one place 🙂
Viva la diva, Isadora, Odacité, Klairs, KICKS beauty, Emma S, Starskin and Akademikliniken.
And again, thank you for doing these lists! 🙂
Hi, I live in Thailand (I moved from the uk) and I was wondering if they have a ‘must test on animals policy’ I want to buy cruelty free but like I bought love beauty and animals and then found out to day that it’s not vegan. So many companies brand themselves but it’s a lie. I’m 15 and vegetarian as it’s almost impossible to go vegan in Thailand. I wanted to know if boots (the pharmacy) also tests on animals or if their brand made products do?
Anyway i love your blog ❤️
I would definitely refer to the Ultimate Guide: Cruelty-Free Beauty Brands list whenever you are shopping cruelty-free. And yes, Boots is 100% cruelty-free and you can read more about their status here! https://www.freethebunnies.com/boots-companys-cruelty-free-status-and-its-acquired-brands/
PETA has Shea Moisture on their list of cruelty free. I’m really trying here lol there is a lot of contradictions. Any advise to make my vegan cruelty free product hunt easier? I just spent 60.00 on Shea Moisture to find it all n the brands to avoid list. 🙁
Oh no! My biggest piece of advice would be to check my Cruelty Free Brands List and Brands To Avoid List before you make any purchases. Also, just remember that the only true cruelty free statement or certification you can fully trust that a brand has is Leaping Bunny. 💕 I hope that helps. Once again, just always check both of my lists.
You’re missing a few brands!! Like Hourglass, Jeffree Star Cosmetics, Moonlit Skincare, Pistachè Skincare, Too Faced, & Urban Decay! I would love to see a list of brands that do test, also!
Hi! This list only contains brands that are 100% cruelty-free. Too Faced and Urban Decay are owned by parent companies who test on animals so unfortunately they are not on this list, but I will be happy to add the others! For a list of brands that do test, search “brands to avoid” in the search box and that post will show up in the results. 🙂
sorry but your logic is 100% stupid. a cruelty free brand that is owned by non cruelty free parent company is still considered to be cruelty free to me. i would still purchase from those types of cruelty free brands
Michael, it is still a cruelty-free brand. I never said it wasn’t. But the cruel parent company technically owns the brand. So they get some of your money, hence you are supporting a non-cruelty free brand by buying from the brand they have acquired. I understand that there are many layers to what is considered “cruelty-free” and respect your opinion. But I would appreciate it if you would express your opinion in a less hateful way.
Congratulations Michael, you made yourself look like an a**hole AND a moron in just one short sentence! Get it together, man. Btw you should raise your standards because buying from pseudo cruelty-free brands is still supporting animal testing, even if it’s indirectly. Your business would be greatly appreciated by company that’s making a genuine effort to be 100% cruelty-free.
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Thank you for making this !! Totally needed it 🙂
You’re very welcome! Would it help to also write about which popular brands are not cruelty-free and why? I feel like that would eliminate a lot of confusion too!
What about Whish?
Hi Geri. Whish is 100% cruelty-free and you should see them on the approved brands list.