Cruelty-Free Brands at Walmart (2019)

Updated 5/22/2019

Cruelty-free brands are accessible everywhere. You could be using cruelty-free brands in your daily routine right now and you don’t even realize it. Could a mainstream, worldwide department store such as Walmart really carry cruelty-free brands? The answer is HELL YES, and it’s awesome. The cruelty-free movement has come such a long way in recent years to where even the most worldwide, world-famous department store, that is accessible in almost every town in the world, carries 100% cruelty-free brands. And it’s incredible.

Here it is… the long-awaited list of 100% cruelty-free brands available at Walmart or Walmart.com. I have also noted which brands are 100% vegan as well. With these brands readily available in your department store/grocery store, there’s no excuse not to choose to have a cruelty-free lifestyle.

Cruelty-Free Brands at Walmart:

Makeup:

• Ardell *100% Vegan
• Dose of Colors
• EcoTools *100% Vegan
• Ecco Bella
• e.l.f. *100% Vegan
• Flower Beauty
• LA Girl
• Laura Geller
• Milani
• Mineral Fusion
• NCLA *100% Vegan
• Pacifica *100% Vegan
• Pixi by Petra
• PUR Cosmetics
• Real Techniques *100% Vegan
• SpaRitual *100% Vegan
• theBalm
• The Body Shop *100% Vegetarian
• WunderBrow *100% Vegan
• Youngblood *100% Vegan
• ZuZu Luxe *100% Vegan

Skincare, bath and body:

• Ecco Bella
• Alba Botanica
• Babo Botanicals
• California Baby
• Derma E
• Dr. Bronners
• Elemis
• e.l.f. *100% Vegan
• Ethique
• Eva NYC
• Every Man Jack *100% Vegan
• Giovanni
• Green Goo
• Hello Toothpaste (Now owned by non-cruelty-free parent company Colgate)
• Hempz
• Lavanilla
• Manic Panic
• Mineral Fusion
• Nip+Fab
• Not Your Mother’s
• Paul Mitchell
• Personna
• Pixi by Petra
• Pravana
• Preserve
• Seaweed Bath Company
• SpaRitual *100% Vegan
• Sun Bum/Baby Bum
• The Body Shop *100% Vegetarian
• Thinkbaby *100% Vegan
• Tree Hut
• Yes To
• Zoella

Cleaning/General Purpose:

• Dr. Bronners *100% Vegan
• Biokleen *100% Vegan

To see which 100% cruelty-free brands are available at Target as well, you can find a full list here. I have also put together a list of Brands to Avoid, that are not 100% cruelty-free and why. I hope you find these lists helpful and thank you for choosing cruelty-free.

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XO, Stephanie

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