I recently announced that Wet N Wild is no longer cruelty-free. They have not only been selling in China, where a brand cannot be completely cruelty-free, but they have been for some time. Fortunately, there are so many truly cruelty-free drugstore brands to choose from. Keep reading for makeup alternatives for the top 10 Wet N Wild products, where they are all truly 100% cruelty-free, don’t sell in China, and aren’t owned by a cruel parent company.
Wet N Wild no longer being cruelty-free!
Cruelty-Free Drugstore Makeup Alternatives to Wet N Wild
I put a question box on my Instagram stories the other day asking what your favorite products were of Wet N Wild’s so I could find cruelty-free alternatives for you. Here are the top 10 products you all gave me and I have chosen a wide range of alternatives that you can choose from! All the brands listed are 100% cruelty-free, they do not sell in China, and none of them are owned by a cruel parent company.
To shop, just click on the image or the product description.
(v) Vegan (nt) Non-Toxic
1. WNW PhotoFocus Foundation (v) $6.49
- Pacifica Beauty Alight Clean Foundation (v) (nt) $16
- Milani Conceal + Perfect 2-in-1 Foundation $8.99
- E.L.F. Flawless Finish Foundation (v) $6
- Colourpop No Filter Matte Foundation (v) $12
2. WNW PhotoFocus Concealer (v) $3.99
- Milani Retouch + Erase Light Lifting Concealer $8.99
- L.A. Girl Pro Conceal $4.99
- Pacifica Liquid Cover Concealer (v) (nt) $13
- Colourpop No Filter Matte Concealer (v) $6
- E.L.F 16HR Camo Concealer (v) $5
3. WNW MegaGlo Highlighter $4.99
- Essence Pure Nude Highlighter (v) $2.69
- E.L.F Baked Highlighter (v) $4
- Colourpop Super Shock Highlighter (v) $8
4. WNW Pro Line Felt Tip Eyeliner (v) $5.29
- Essence Superfine Eyeliner Pen $2.99
- E.L.F Expert Liquid Eyeliner (v) $2
- Makeup Revolution Renaissance Flick Eyeliner Pen (v) $9
- My personal fave!
5. WNW Blotting Sheets $2.49
6. WNW Photo Focus Matte Face Primer $4.99
- Pixi Beauty Flawless and Poreless Primer (v) $22
- Pacifica Beauty Cherry Matte Mattifying Primer (v) (nt) $13
- E.L.F Blemish Control Face Primer (v) $6
- Ulta Beauty Mattifying Face Primer (v) $9
- Milani Prime Shield Mattifying Face Primer $9.99
7. WNW Liquid Catsuit Lipstick (v) $5.29
- Colourpop Ultra Matte Lip Liquid Lipstick (v options) $7
- Pacifica Beauty Plushious Liquid Lipstick (v) (nt) $10
- Milani Amore Satin Matte Lip Creme (v) $8.99
8. WNW Eyeshadow Palettes $5.49
- E.L.F Eyeshadow Palettes (v) $10-$14
- Makeup Revolution Eyeshadow Palettes $9-$15
- Profusion Eyeshadow Palettes $5-$10
9. MegaGlo Contour and Blush Sticks $4.29
- Ulta Beauty Face Sculpting Color Stick $10
- Colourpop Blush and Highlight Stix (v options) $8
10. WNW Retractable Brow Pencil $4.29
- L.A. Girl Shady Slim Brow Pencil $5.99
- Milani Easybrow Automatic Pencil (v) $5.99
- E.L.F Instant Lift Brow Pencil (v) $2
- Makeup Revolution Duo Brow Definer $5
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XO, Stephanie
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